Native CreativeStudio 14
I’m a freelance brand planner and copywriter, working direct with clients like St Luke’s, Sheffield Creative Guild and The University of Sheffield, and with agencies including Peter & Paul, Cafeteria and Field Design. I dig into people’s businesses or organisations, their ideas, purposes, products, services, audiences, their brands, and explore them and their place in the world. Together we explore their true value and I articulate that through brand, working on naming and positioning, and with designers to visually bring that all to life.
Beyond that, I might develop key messages and writing style guides, produce copy, develop campaign concepts and communications plans. Or, I might do the brand planning and deliver a creative brief to an agency, then it’s over to them. Whichever way I work, I bring instinct (people always say I ‘just get it’), 20 years of experience and a natural creative aptitude and insight to the project.
Mar 27 | By admin |